The concept behind Blondie is a mix of inspired moments throughout Giulia’s travels around the world along with profound research of forever loved past fashion trends. Past trends are re-contextualized with what current fashion represents for the designer, along with her sense of style.
As for her travels, when Giulia is somewhere far away, every perfume, colour and feeling is an inspiration to create. Travelling through different countries around the world gives her the necessary energy to enrich her soul and broadens her vision of things. This is why each piece in all of the collections is named after places she has visited, such as El Tatio which is a Volcano in the Desert of Atacama in Cile, or Amantanì which is a small island on the Titicaca Lake in Perù.
The collection works a lot with the wearability of the swimsuit. This means that it prefers to embrace the natural curves of women. Feeling aesthetically beautiful, comfortable and versatile when wearing Blondie with love is Blondie with love’s goal. The “high style” used by Blondie with love, emphasizes the naturally curved waist of women rather than to trying hide it.
For the 2020 collection, the swimsuits which have a printed pattern are made with SEAQUAL™.
SEAQUAL™ is an initiative with a mission to keep our oceans free from plastic pollution by up-cycling plastic marine litter into a wide range of high-quality materials.
For more information please visit www.seaqual.org
All linings are made with recycled fabric (82%PA 18% EA), an elastic lining with polyamide thread recycled from waste materials.
The entire collection is made in Italy by a craft industry and with low impact on the environment.